You might be wondering what a tourism or a destination brand is. A destination’s brand is like a promise and a story about what makes it special. It’s how a place presents itself to the world to attract visitors, businesses, and sometimes even new residents. Imagine if a place like Jefferson County was a person at a party. The destination brand is how the county introduces itself, what stories it tells, and what memorable traits it has that makes others want to get to know it better. So, a destination brand helps in creating a unique identity for a place, making it stand out from other places, and drawing people to visit.

Just like how everyone in the community contributes to its character, residents also have a role in shaping their destination’s brand to the world. This is what Jefferson County is working on in the coming months, and you can help shape its brand. How? Click on the link below to tell us what YOU think makes Jefferson County a place people would want to visit, and then share this post with your network.

Survey Link — Click here